Shared Post | Why Transparency in Marketing Matters
Transparency is a core value at Unencumbered Press, where we prioritize being upfront about who we are and what we offer. In her recent Publisher’s Picks post, Stephanie Johnson Lawson highlights how authenticity helps foster a community where readers and creators feel seen and valued. In marketing, it’s easy to use tactics like bait-and-switch strategies, clickbait, or misleading headlines—designed to intrigue without clearly stating what’s being asked of patrons. But at Unencumbered Press, we see […]
