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2 Comments

  1. Amanda W.
    October 25, 2024 @ 8:40 pm

    I remember this being a hotly debated topic in my 400-level UX class, and like you, I always landed on the side of a new window/tab. In my design practice, I try to balance the client’s desires with the end-user’s behaviors. In other words, what do your typical users prefer? Do you have any recommendations on survey design best practices or tools for polling users on UX/UI preference?

    • Stephanie Johnson Lawson
      October 26, 2024 @ 4:58 pm

      Balancing client goals with user preferences is definitely a tightrope. I lean toward opening links in a new tab since most users are comfortable with tabs and often prefer not having to navigate back to the original site. That said, I haven’t gathered formal user feedback on this, so I’m open to debate! Embedding surveys or polls directly within the main content or using a lightbox can be great alternatives to keep users on the page without redirecting them. I also recommend keeping surveys brief and focused for the best response rates.

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